Metaverse & Enterprise Solutions - Trends that lead to limitless innovation
What started as a mere mention in science fiction is now set to be a universe of its own. Metaverse is the new reality we’re all headed towards. It will soon be an integral part of our daily lives.
For every industry, Metaverse represents bountiful opportunities, especially for enterprises and enterprise solutions. There are several advantages of having a presence in the Metaverse, and it’s easy to do so when you know the trends therein. Here are some of them!
Diverse Metaverse Marketplaces:
In the world of digitization, enterprises are already stepping into the Metaverse to offer their products and services exclusively. This has decidedly become the next step for virtual commerce, as it enhances brand loyalty.
NBA, the American sports league, launched NBA Top Shot, a virtual marketplace for fans to buy, sell and trade officially licensed NBA collectables as NFTs. This has opened up newer revenue streams for the brand and has engaged the attention of basketball enthusiasts all over the world.
Upgraded Reputation & Identity Verification Systems:
It is crucial to explore digitized methods to foster trust in interactions in the Metaverse. For that, continued advancements in security systems are highly valuable for enterprises operating in regulated markets.
Accenture has integrated immersive virtual workspaces for employees to collaborate and share resources. Apart from maintaining high productivity, this has allowed the company to strengthen its reputation in the market, and have a better grasp on its security operations. They are able to connect with their clients better through this and deliver services consistently.
Strategic Virtual Realty Investments:
Real Estate has become one of the thriving industries in Metaverse. Companies establish their headquarters and showrooms, curating newer ways to control their operations digitally.
NASA has employed digital twin technology in the Metaverse to control their activities on distant planets. By accessing real-time data & simulations, NASA remotely monitors and manages their spacecraft and rovers, enabling them to manage complex projects.
AI-Driven Personalizations:
Since so much of Metaverse has been relying on AI-driven data, enterprises are using it to closely analyze consumer choices and preferences, to refine products, services, and incentives accordingly. This serves to enhance brand engagement.
IKEA launched a virtual store within the famous game, Animal Crossing, to promote eco-conscious living and engage with customers in a special way. The players could customize their virtual homes in the game. Through this, they grabbed the attention of their audience, as well as made the point they wanted to make about sustainable living & brand values.
Precise Cross-Metaverse Integration:
Intending to connect their physical presence to their virtual presence seamlessly, enterprises prioritise streamlining operations. This allows the expansion of the brand and its virtual assets, ensuring the expansion of its R&D.
Pfizer has set foot in the Metaverse to train its employees and handle supply chain operations through its virtual factory. They have integrated their physical world tasks with their presence in the digital world by enabling their scientists to understand the functionalities of the human body using virtual technology at the molecular level for advanced medical research.
Convrse.ai has empowered many enterprises by giving them the tools they need to expand in the Metaverse. Find out more about this with our Enterprise Metaverse Solutions - reach out now at hi@convrse.ai.
