How To Choose a 3D Optimization Vendor: Beyond File Conversion
To scale big and win big projects, you need a robust 3D infrastructure - a little bit of this, and a little bit of that approach might work in the short run, but you are not going to establish yourself as a trusted brand capable of delivering big experiences for great brands with this.
Have you noticed how the world has moved on from video to real-time 3D content? It’s a gradual shift you would’ve noticed in product visualization, advertising, e-commerce, and marketing beyond gaming and entertainment. The adopters are coming fast, are you prepared as a 3D company?
To scale big and win big projects, you need a robust 3D infrastructure - a little bit of this, and a little bit of that approach might work in the short run, but you are not going to establish yourself as a trusted brand capable of delivering big experiences for great brands with this. What you need is a framework to look at your existing 3D infrastructure and then work step-by-step to remove hurdles and build technologies to succeed.
3D Infrastructure: The Backbone of Your Workflow
A robust 3D vendor provides a comprehensive infrastructure to manage your entire 3D asset lifecycle. Here are key functionalities to consider:
- Viewing: A web-based viewer allows stakeholders, regardless of location, to easily view, manipulate, and annotate 3D models in real-time. This fosters collaboration and eliminates the need for expensive physical prototypes.
- Management: Effective tagging, attribute management, and version control are essential for organizing and finding your 3D assets quickly. Integrations with existing PLM (Product Lifecycle Management) or DAM (Digital Asset Management) systems ensure all teams (e-commerce, marketing) have access to relevant data.
- Distribution: Seamless distribution goes beyond simply downloading files. Look for a vendor that allows integration with other systems and offers APIs for easy data exchange. This empowers you to control your data and distribute assets to various platforms without constant rework.
The Power of 3D Optimization
3D models can be massive, making them impractical for online use or collaboration. A good 3D vendor goes beyond simple file conversion and offers robust optimization tools. This allows you to:
- Reduce file size: This is essential for smooth loading times on websites, mobile apps, and augmented reality experiences.
- Maintain quality: Optimization shouldn't compromise the visual fidelity of your 3D models.
- Channel-specific optimization: Different platforms have different requirements. A good vendor provides tools to optimize assets whether you need to make a digital twin, ecommerce assets to use them at game engines.
Integration and Collaboration
A good 3D vendor integrates seamlessly with your existing workflows. IT teams shouldn't have to build complex custom solutions. Look for vendors that offer easy integration with existing systems, fostering collaboration and streamlining 3D asset utilization.
Consultative Approach
Since, 3D and real-time 3D are such niche areas, a good 3D vendor will always prioritize and customize solutions to your current capabilities and would offer close-consultation on how best to pivot. They should be able to warn you against common pitfalls like hiring big teams against lean teams working with dated 3D modeling and optimizing software, and having limited patience with new workflows and ways of working while starting out.
The world's smartest 3D optimizer - built by humans, for humans
Convrse.ai is a cloud-based 3D optimizer that supports 40+ file formats including CAD files, and VR, AR files. It comes with fresh and unique features like heatmaps, batch optimization, and selective optimization that revolutionize the way 3D content is optimized.
