The Indian Foray into Metaverse Real Estate: Use Cases Across Time

Developing real estate in the Metaverse caters to several requirements at once. Whether it is about cross-geographic accessibility, ease and convenience, or experimentation towards consumer needs, there is something for everyone. Let’s take a look at some brands stepping into the Metaverse to enhance the experience of real estate for their consumers.

1. Real Estate Expos by MagicBricks

MagicBricks has lived up to its name as one of the famous property portals in India. By having virtual Realty expos, they have catered to the NRI population along with resident Indians. Their expos feature exhibition halls and webinars and bring together potential buyers, developers, and builders by keeping room for real-time discussions.

2. Virtual Realty by Godrej Properties

As one of the leading real estate names in India, Godrej Properties has stepped into the Metaverse to recreate its residential projects in the digital world. With objectives similar to many real estate developers of the Metaverse, this allows their homebuyers to explore the houses they might refer to as homes someday, helping them make informed decisions.

3. DigiTour by Tata Housing

Since its inception, Tata Group has always been at the helm of all kinds of developments in India. Through DigiTour, they have refined customer engagement by offering virtual platforms to explore desired properties. Potential buyers have the opportunity to perceive & feel the ambience of their future homes even before they’re ready in the physical reality. The immersive nature of such digital environments presents transparency and fosters strong bonds between the customers and their to-be homes.

4. Virtual Property Launches by Birla Estate

Birla Estates, a reputed real estate developer in Bengaluru, NCR, and Mumbai, has shifted to the Metaverse for launching new projects. Their upcoming developments can be explored with virtual walkthroughs and live Q&A sessions therein. Because of such interactive presentations, potential buyers get to have an immersive and engaging experience to explore the space without having to be there physically.

5. Property Walkthroughs by Sobha Realty

As luxury real estate developers, Sobha Realty has integrated virtual walkthroughs for their premium projects. This has allowed their consumer base to save resources and explore their properties digitally. Since walkthroughs highlight the best aspects of any real estate project, they also serve to be an effective marketing tactic, saving the need for lengthy descriptions of the property & its characteristics.

Convrse.ai has helped several real estate developers set foot in the digital world including leaders like Adani Realty & M3M Developers among others. Explore such possibilities with us through our Meta Real Estate Suite, Visualisation Suite, and Value Added Service Suite - reach out now at hi@convrse.ai.